If you read my blog regularly, you know that I’m currently taking part in Markus Cerenaks BlogMomentum2016. Markus Cerenak is one of Austria’s most popular bloggers and he created a starter and a pro edition of his BlogMomentum to help other bloggers getting started or reaching the next level. I’m participating in the starter edition and today’s task was to write an article about the gist of my blog and to formulate an elevator pitch.
What the heck is an elevator pitch?
The term is used exactly like that in German, too but I only came across it for the first time some weeks ago. First, I thought it equals my blog’s tagline, two or three words which are easily recognizable and give a first-time visitor an idea what my blog is about. Well, it’s actually a bit more than that. It describes in one sentence what you do and how you help others. You should be able to explain in less than 20 seconds what your blog and your business is about.
Think of 10 – 20 messages which summarize the gist of your blog
As it’s quite a difficult task to develop a good elevator pitch, Markus suggested collecting 10 – 20 core messages first. So here are mine which describe the ideal reader of my blog:
- You are passionate about languages and want to share that passion with others
- You want to help others learning your native language or another language you speak well
- You want to work online and location-independently
- You would like to choose who you want to work with
- You want to be your own boss because it gives you more flexibility and doesn’t limit your creativity
- You want to combine learning and teaching
- You think that languages are one of the strongest means to overcome cultural differences and learn from each other
- You’re willing and keen to learn something new every single day
- You believe that effort and passion are of greater value than a university degree
- You want to connect with like-minded people
- You want to integrate languages into your daily routine
- You want to make a living with languages without sounding like a salesperson when you offer your services
And now …. here comes the elevator pitch
Okay, I need to be honest. I spent the whole weekend thinking about a really good elevator pitch. I even chose to go the supermarket which is 4 km away instead of going to the one around the corner because I thought a brilliant idea would miraculously arise while I was walking. Unfortunately, it didn’t and all I could come up with is this:
I help people to live a language-related lifestyle which enables them to connect with people from all over the world while teaching and learning languages.
If you have a better idea, please don’t hesitate to write it in the comments. Thanks a lot!